2026 highly commended

Souad Sattor, Leyton 1227, Area 505

The pitch: For a branded Iceland Halal+ range that works with the communities it serves to drive brand loyalty

Kevin Dennis, Hayes Town 933, Area 512

The pitch: To recognise the very best Home Delivery Drivers at Iceland using data from Lightfoot and customer surveys with a bespoke award ceremony.

 Selina Calender, Workforce Management Coordinator, Deeside

The pitch: To add in width and capacity to products digitally on tickets with information on how many products need to be faced and how many cases they would need to fill the shelf without needing an HHT