2026 Finalists

Josh Riseborough, Store Manager

The pitch: Converting customer complaints back into sales by alerting both pickers and drives to whether the customer has put in a complaint before. I believe by doing this it could drive down the number of complaints and also grow customer retention as well bringing down the number of fraudulent complaints and catch repeat offenders easier.  

Craig Robinson, Software Engineering Manager, Deeside

​​The pitch: A new range of low and transparent ingredient frozen ready meals. No ultra processed ingredient or potentially h armful additives to be used. 

Daniel Abnett, Deputy Manager, Livingston FWH 1735, Area 104

The pitch: Faster shopping experience for online customers with a 1-click shop which offers auto populated bundles based on ideas like Healthy Shop, Freezer Filler, Big Night In, Family Value, Family Favourites etc

Emma Szekely, Accounts Assistant, Deeside   

The pitch: To become the shop of choice for neurodivergent customers and increase customer base and spend by making shopping an Iceland a more welcoming experience